Previous Events

We were delighted to welcome Rebecca Stenson, AIM Awards Young Marketer of the Year 2022 to the Digital Speaker Series.

Rebecca spoke extensively around how Woodie’s have undergone a digital first transformation in recent years focusing their efforts on influencer marketing, Google advertising, social media marketing and dynamic product advertising.

Rebecca also provided an insight into their lower funnel marketing highlighting some of the remarkable results yielded by their specific and focussed efforts.

We were delighted to welcome Shauna as our first Digital Speaker of 2023. Shauna spoke of her diverse background, including working for a number of years in Shanghai, China, and her journey to joining LinkedIn.

With LinkedIn, Shauna spoke of the various campaigns she has been involved with and the importance of localisation when launching products.

Lastly, Shauna spoke of the LinkedIn BLP Graduate Programme and gave students some useful tips to spruce up their profiles to help attract their dream jobs.

Amy joined us in October 2022 to deliver a fascinating talk around the company’s social media strategy. This talk highlighted how Ryanair has grown and developed as a brand over the past number of years to become Europe’s largest airline.

Amy spoke about how Ryanair utilises platforms such as Twitter, Instagram and TikTok to connect and engage with millions of followers from all over the world whilst also providing an insight into the brands social media strategy and fielded questions around plans for growth and expansion into the future.

Alison joined us in February 2022 to talk about how Gym+Coffee has become Ireland’s leading athleisure brand.

Alison highlighted how the brand has grown over the past number of years, communicating with their key target audience, utilising TikTok for business and the power of email marketing whilst also providing an insight into the brands digital strategy and the plan for growth and expansion into the future.

In February 2021, we welcomed Shane Whelan, Director of Digital, Marketing and Communications with The British & Irish Lions Rugby team to deliver a captivating virtual guest lecture to our Postgraduate Diploma in Digital Marketing Students.

This talk was packed full of insights into how the world of digital has transformed marketing one of the worlds biggest sports teams. Shane spoke about how success is measured off the pitch and how they have harnessed the power of social media to build long-standing relationships with their supporters, the ‘Red Army’.